Home > Why Nonprofits Should Invest in Website Optimization

Why Nonprofits Should Invest in Website Optimization

Whether you’re a tech expert or not, investing some time in learning about SEO is super important to bring donors, volunteers and constitutes to your website.

You have never heard about SEO? Don’t worry we will explain all the details to you in this episode. 

Having high-quality content and improving your search engine rankings can help a lot your nonprofit.

Are you unsure where to start? 

Luckily, on this podcast episode, we are going to cover some important topics like:

  • What is SEO
  • The right time to invest in SEO
  • Best website tool that has SEO embedded
  • How to name pictures in an SEO friendly way
  • The distinction between SEO and paid advertising
  • Google grants process
  • How hosting online events will help you in your positioning
  • Using Google Analytics in your favor
  • Helping donors find you
  • How important it is to translate your content to other languages 
  • Using internal links and external links

Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor.

How to contact Betina Pflug? Send us an email at podcast@wity.tech








How to contact Ashley Kochans? Use her contact form on her website 

Visit https://kochansconsulting.com/ to schedule a call 


Check out this episode!


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