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How to Start a Business in the USA

Taking the first step to starting a business can be difficult, even more if you identify yourself as a female.

Although we cannot deny the fact that in the past decade women have begun to establish businesses and become successful, some of the struggles that women entrepreneurs have to face remain. Regardless of the change in time which has led to over 252 million women entrepreneurs around the world, they are still struggling to overcome the challenges that they face regularly.

With approximately, 1/3rd of the entrepreneurs in the world being women, it has never looked better for them on papers. Unfortunately, these numbers only tell a part of their story and men still run a very big part of the business. Just like in most sectors of the world today, gender norms are greatly affecting the ecosystem of entrepreneurship and creating major challenges for women all over.

The challenges women face in business as entrepreneurs continue to be substantial.

On this Podcast we are going to discuss some of the points to highlight the various disparities faced by women entrepreneurs around the world like:

  • Are you ready to be an entrepreneur? 
  • Do you have a clear competitive advantage?
  • What resources can you consult?
  • How to deal with social expectations?
  • how to attract capital to your business?
  • how to create a support system?
  • how to build market access with new networks? 
  • How to overcome the lack of confidence? 
  • How to find personal and professional life balance?

At the end, you will have a good feel for the level of effort and commitment it will take to make your business successful.

Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website awyzrz.wity.tech and schedule a quick call if you are interested in having a mentor on this link https://calendly.com/witycoaching/30min


For comment and future episodes suggestions please send us an email at podcast@wity.tech

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Betsy Marke LinkedIn address: https://www.linkedin.com/in/betsy-markey-851472b5/


Resources for women entrepreneurs

Training and Networking Resources:

U.S. Small Business Administration Women’s Business Office: https://www.sba.gov/about-sba/sba-locations/headquarters-offices/office-womens-business-ownership

Colorado Office of Minority Business: https://oedit.colorado.gov/minority-business-office-of-colorado

Colorado Women’s Chamber of Commerce: https://www.cwcc.org/

Women’s Entrepreneurs and Business Owners Network: http://webonetwork.com/

Global Women’s Network: http://www.globalwomennetworks.com/


Access to Capital:

Colorado Enterprise Fund: https://coloradoenterprisefund.org/

Colorado Lending Source: https://www.bsidecapital.org/colorado-lending-source

Energize Colorado Gap Fund: https://energizecolorado.com/gap-fund/

SBDC link to Jim’s schedule: https://lsbdcconsultantscheduler.as.me/JimKelly

Check out this episode!


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