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How to diversify your revenue with individual donations

Have you thought about how important it is to diversified fundraising revenue? In other words, get money from more than one source? Having diversified fundraising revenue creates stability and keeps you from being overly dependent on one source of funding, which is dangerous.

In this podcast, we are going to give you some tips on how to target individual donations.

During today’s conversation, here’s what you will learn:

  • How Candid helps organizations to fundraise.
  • Where to find an online directory for grant opportunities.
  • The importance of keeping your GuideStar profile update.
  • Important information that the organization should include on GuideStar.
  • Ideas on how to engage and retain donors.
  • Questions to ask for your donors before doing the actual ask.
  • How to build an online presence to help individual donors find you.

Krista Berry Ortega, MS (she/her) is an innovative social sector strategist and educator with over 19 years of diverse professional experience with nonprofit organizations from San Diego to New York City. Krista currently works as the Programs Manager-West at Candid. She delivers over 60 in-person and online training annually, including free, fee-based workshops and customized training in the western region and across the US.  She also contributes to the learning strategy, curriculum design, and program evaluation efforts and serves as a subject matter expert and thought leader on fundraising and individual giving for the region addition, she is loud laughter, active community board member, and a recovering fundraiser and roller derby chick… with a passion for making the world a better place.

Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor.

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Krista’s LinkedIn: https://www.linkedin.com/in/kristafberry/

Wity Website: awyzrz.wity.tech

Wity Social Media: Facebook / Instagram / LinkedIn / Twitter / Youtube

Check out this episode!


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